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Step 1: Create demand
We’ve reinvented radio advertising for the 21st Century with WMUZ Radio Plus. While it is true that our listeners are already further down the sales pipeline simply because you’re on our air, their seeking to do business with you doesn’t happen by accident.
Radio Plus explained in three minutes
We want to work with Metro-Detroit area small and medium businesses like yours to develop an end-to-end advertising-to-sales strategy, containing the right messages, said the right way, aimed at the right audience. We’re business people like you who know that money invested in advertising and marketing has to produce a real, tangible, dollar-driven result. We explain how and why we do it in this accompanying video.
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On the air1
Custom Production
The centerpiece of your campaign is professionally crafted radio commercials designed to produce real, tangible, dollar-driven results, written and produced by some of the most talented and results-oriented writer-producers in the nation.
Host Endorsement
You gain the weight and endorsement of the radio station and our program hosts. The fact is, when the host says he believes in your product or service, the audience responds.
Highly Targeted Audiences
Each of our main live and local program dayparts reaches different demographic segments. As part of our discovery process, we want to understand who your customer is, so we can match that to the right program. After all, we want to talk to folks who are likely to buy your product or service.
Introductory Interview1
At the beginning of your campaign, the host of the show(s) you advertise on introduces you to the audience with a free on-air interview. You'd likely pay a lot of money for the same privileges elsewhere.
Separation and Exclusivity
One of the ways we showcase your advertising is to provide time separation from possible competitors1. And with sufficient ad-spend, we can give you exclusivity in your category for the show(s) you're on.
One-year Escalating Rate1
Advertising on WMUZ means generating revenue and profit opportunities. As your campaign picks up steam, we help reduce the burden of cash flow by building in an escalating rate into your first annual contract.
1Certain conditions and restrictions apply. Ask for details.
No campaign works without a well thought-out strategy. Our process begins with in-depth conversations with you about your business goals and how to measure results. As a result of our discovery process, we’ll be able to discuss the best ways to use WMUZ to add to your bottom line. To schedule a meeting, just fill out the form below. Otherwise, to learn how we leverage the Web, keep reading.
A little background on our most popular programs
Chris Stevenson, 6am-10am, Mon-Fri
Bob Dutko, Noon-4pm, Mon-Fri
Chris Ayotte, 4pm-7pm, Mon-Fri
Kim Adams, 10:30pm-11:30pm, Mon-Fri
On the Web
Your Own Landing Page on wmuz.com2
We build custom pages for all long-term, on-air advertising clients on wmuz.com. This affords you a way to extend, enhance, and amplify your campaign, as well as providing one more mechanism for demand capture. Download the TopTen Reasons to Use a WMUZ Client Page.
2Annual contract and minimum purchase required. Ask for details.
Inclusion in Our Webstream
The audio that's heard on our live web-stream is the same audio that's heard on our air, which is to say we don't pre-empt or "cover" the ads on the web-stream as though it's going to a totally different audience. We don't care how they listen, so long as they do listen. Which means, you're heard by our whole audience, no matter how or where they listen.
Pre-rolls in the Web Stream
Whenever someone opens our webstream audio, whether on our website or via our app, we run in equal rotation a 15-second pre-roll ad for each of our advertising partners giving our listeners an additional reminder that they're part of the WMUZ advertising family.
Leveraging Social Media
Because we want to be wherever our audience is, we leverage social media on your behalf whenever it makes sense. Sometimes that might take the form of a post that augments your current on-air campaign. Other times it might take the form of inclusion in a station promotion or event.
Listing on Our Directory
As a long-term advertising partner, you're listed on our advertising directory with your phone number and a link to your WMUZ landing page. Not counting the home page, in any given month our advertiser listing page is consistently the most or second most trafficked page on wmuz.com.
Video Production3
There are times when it makes sense to produce a video to complement and extend the on-air campaign. We’re equipped to create those campaign-related videos for use on your WMUZ.com client page.
3Restrictions and conditions apply. Ask for details.
Featured in Our Newsletter
We produce a monthly newsletter that goes out to members of our loyal listener club. Coming on our air for the first-time constitutes news and therefore a profile of your business is included in that month's edition. The same is true for other newsworthy events related to your business while you're a client.
Co-branded Webinars
Some business types are conducive to holding seminars as part of their overall marketing. We’re happy to provide exclusive access to our audience with a WMUZ hosted and co-branded Webinar, if yours is the kind of business that would benefit from one.
Inclusion in Email Blasts
When campaign strategies require it, we can create specific email blasts to our Loyal Listeners Club on behalf of your company. Perhaps you’re having a sale and want to send out a coupon. An email blast might be the perfect tool.
What our current clients think
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Ready for a serious conversation?
Since by now you must be at least curious about how we might help you, the next step is to have a no-obligation consultation about what’s possible. Just fill out this form or call us at 313-272-3434, and we’ll have one of our account executives contact you to set up a meeting, either in-person or electronically, whichever you’re most comfortable with.
What to look forward to during our meeting — A thoughtful discussion about possible ways to create new revenue and profit for your business.
What NOT to look forward to — A pushy salesman trying every which way to get you to sign a contract before he or she walks out of your office. Frankly, we’re checking you out as much as you’re checking us out. So, unless and until we’re all agreed on everything, we won’t ask you to spend any money.
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103.5FM | WMUZ | The Light
Disabled persons requiring assistance with the Public File should contact Linda Martens 313-272-3434, ext. 135.
